TRAINING PROGRAMS

1. SEARCH ENGINE OPTIMIZATION(SEO)

  • What is On-Page Optimization?
  • What is OFF-Page Optimization?
  • Search Engine Algorithms

2. SEARCH ENGINE MARKETING(SEM)

  • SEM overview
  • PAY PER CLICK Overview
  • Strategizing PPC campaigns
  • Market Analysis
  • Ad writing Techniques
  • Campaign Management
  • Bid Management Plan
  • Effective landing pages
  • Performance Tracking
  • Decipher User Psychology
  • Reporting & Analysis
  • SEMManagement (Other Opportunities)
  • Testing

3. SOCIAL MEDIA MARKETING(SMM)

  • Why care about Social Media?
  • Creating Facebook Marketing Strategy
  • Demystifying Community Building on Facebook
  • Twitter: The Jewel in the Social Media Crown
  • Creating Twitter Marketing Strategy
  • Leveraging Linkedin for B2B Lead Generation
  • Discussion on other Social Media Channels
  • Measuring ROI of Social Media
  • Planning & Creating Multi-channel

4. EMAIL MARKETING

  • Deliverability
  • Effective Email Content
  • Customer Acquisition Strategies
  • Effective Creative
  • Nurturing & Automation
  • Resources to do situational
    analysis and progressive updates

5. INBOUND MARKETING

  • Attracting your potential customersinto
    conversion funnel
  • Converting your prospects into leads
    using emails
  • Landing page
  • Conversion Optimization
  • Conversion Optimization Patterns for
    Engaging website visitors
  • Life Cycle Emails

6. Web Analytics

  • Introduction
  • Google Analytics
  • Content Performance Analysis
  • Visitors Analysis
  • Goals & Ecommerce Tracking
  • Social media analytics
  • Actionable Insights and the Big Picture
    Social CRM & Analysis

SPECIALISATION MODULES

1. HOW TO CREATE UNFAIR ADVANTAGE AND EXPONENTIALLY GROW ONLINE BUSINESS
2. INTEGRATED DIGITAL MARKETING STRATEGY
3. HOW TO SELL DIGITAL MARKETING SERVICES
4. HOW TO CREATE A WEBSITE WITH WORDPRESS
5. BLOGGING FOR BEGINNERS
6. SUPER BLOGGING
7. DISPLAY ADVERTISING
8. SHOPPING ADVERTISING
9. MOBILE APP MARKETING
10. PREPARE YOURSELF FOR CAREER OPPORTUNITIES IN DIGITAL MARKETING
11. LEARN AND PREPARE FOR VIDEO ADVERTISING EXAMINATION
12. GOOGLE ANALYTICS
13. AFFILIATE MARKETING