TRAINING PROGRAMS
1. SEARCH ENGINE OPTIMIZATION(SEO)
- What is On-Page Optimization?
- What is OFF-Page Optimization?
- Search Engine Algorithms
2. SEARCH ENGINE MARKETING(SEM)
- SEM overview
- PAY PER CLICK Overview
- Strategizing PPC campaigns
- Market Analysis
- Ad writing Techniques
- Campaign Management
- Bid Management Plan
- Effective landing pages
- Performance Tracking
- Decipher User Psychology
- Reporting & Analysis
- SEMManagement (Other Opportunities)
- Testing
3. SOCIAL MEDIA MARKETING(SMM)
- Why care about Social Media?
- Creating Facebook Marketing Strategy
- Demystifying Community Building on Facebook
- Twitter: The Jewel in the Social Media Crown
- Creating Twitter Marketing Strategy
- Leveraging Linkedin for B2B Lead Generation
- Discussion on other Social Media Channels
- Measuring ROI of Social Media
- Planning & Creating Multi-channel
4. EMAIL MARKETING
- Deliverability
- Effective Email Content
- Customer Acquisition Strategies
- Effective Creative
- Nurturing & Automation
- Resources to do situational
analysis and progressive updates
5. INBOUND MARKETING
- Attracting your potential customersinto
conversion funnel - Converting your prospects into leads
using emails - Landing page
- Conversion Optimization
- Conversion Optimization Patterns for
Engaging website visitors - Life Cycle Emails
6. Web Analytics
- Introduction
- Google Analytics
- Content Performance Analysis
- Visitors Analysis
- Goals & Ecommerce Tracking
- Social media analytics
- Actionable Insights and the Big Picture
Social CRM & Analysis